I was invited to present at the UCISA Support Service Group #ussc17 conference in Bristol. I went to the conference last year with some IT colleagues and we presented a 20×20 called ICT vs Academics and I wrote a blog post whilst there called ICT vs Educational Technologists. This year I was invited to expand on the presentation and blog. This post summarises my main points from my presentation.
A deliberate d*ck
I warned delegates at the beginning of the presentation that I was going to be deliberately provocative, or as I put it, a deliberate d*ck. Why? Because being deliberately provocative makes people think. They may not like it, they may not like me, but you can guarantee they’re going to sit there arguing with me in their heads. In doing so, they’re considering what I’m saying rather than passively accepting it.
Also, if we were doing it right we wouldn’t be having a conference dedicated to it, would we?
We are prone to finding reasons why we can’t do something. Money, buy in, time etc. the list is endless. I asked the delegates to put those things aside. The people who use your services don’t know about your internal politics and why should they? Think about what you would do in an ideal world. If there were no barriers? That’s what we should be aiming for.
Who was my intended audience?
I didn’t have any one audience type in mind. The quality of service is as much the responsibility of those at the top as it is those at the bottom. It’s all interlinked. I was speaking to anyone who works in an IT role. The people who use your services don’t care about your hierarchy and nor do I.
Let me begin with a question.
I didn’t have time to pose this question during the presentation so, to those of you who work in IT, in an education institution, what do you say when people ask you what you do?
A. I work in IT.
B. I do IT in education.
Have a think dear reader, we’ll return to it later.
Who they, what do and why?
If you get that reference I should give a prize or something.
I always start off by explaining who I am. Suffice to say I am not the usual attendee; beautifully put:
I do work in the IT department but I am in a little separate department which is not only geographically separated but also feels philosophically separate too at times. So I am a member of IT services, a colleague within IT services, a user of IT services and more often than not I become the target of academic’s IT frustrations. ‘Cos I obvs work in IT innit.
I’m not an expert (in anything really). I don’t fully understand what IT services do but I would say I know enough. I’m just someone who has made a few observations over the years. I’m also a great believer that everyone deserves a champion, someone who fights for them, and I see myself as a champion of academic needs. It frustrates me to see the relationship break down because it shouldn’t and there are easy remedies to improve it.
I sit in the middle of both worlds. Academic and IT. It is a blessing and a curse. I am neither one or the other. But I am able to see things from both sides.
Acknowledging the ‘challenges’
It’s unfair to start a presentation of this kind without acknowledging the challenges IT peops deal with every day. I work on a helpdesk so these are just a few of the things I regularly get:
- The people who send in a ticket at the last minute for something absolutely essential. Often happening in the next 30 minutes that they’ve known about for weeks.
- The people who have emailed 3 minutes ago then email again to chase it.
- The people who say they have emailed you repeatedly for something but when checked there is no record of contact from them (often when asked who they contacted, they completely ignore the question)
- The people who worked as an x in the 90s. Who explain how to fix the issue, what you should do and why what the department has done is completely wrong.
- The people who use all the latest tech at home, then think they should automatically be able to use that at work.
- The people who email with an issue that is vital and must be fixed immediately but doesn’t reply to further information when asked.
- The people who have their own money, buy something without consulting you, then expect you to make it work.
- The people who provide no information e.g. I have an issue with Word.
- The people who will not accept that their issue is a result of their lack of knowledge.
- The people who could just Google the answer (since that’s exactly what you will end up doing anyway).
- The people who are just downright rude…
In my slides, I used the word customer. *Hand slap* for not following my own advice.
IT is the broad side of the barn
You are an easy target, no a HUGE target. Chiefly because what you do affects people’s everyday lives. IT underpins every single process at a University. I can’t think of a single example that doesn’t involve IT. People get into work and spend the day using the services you offer them. Expect them to be laid back about it? Think they’re gonna be chilled when it breaks? Think again.
Technology is not neutral. It's emotive. It's affective. It touches people's lives #ussc17— Kerry Pinny (@KerryPinny) July 5, 2017
The buck stops with you. Fair or not.
Plus you’re never going to win. Noone knows what they want. Nobody wants the same thing and you’re always going to upset/disappoint someone. Accept it. Let it go.
Technology won’t save us
Two brilliant quotes about technology from smarter people than I. Technology won’t save education. There is no single solution. But there is a perception that technology is the panacea to solve all ills. This is what IT departments are faced with and why the pressure on them continues to rise.
“When you decide [there is] a problem, then you naturally start looking for a solution…and then you go to the technology to be a solution and everyone is disappointed.” David White and Donna Lanclos – Being Human is Your Problem ALTc2016
Kill the witch
If you don’t understand it, it’s magic.
If you practice magic you’re a witch.
Kill the witch.
James Holden – July 2015
IT is a dark art. Few people really know what you do and even fewer understand it. I don’t suppose we need to. If we all understood and knew how to do what you do, then we wouldn’t need you. I sometimes get the feeling that IT people like to nurture that mystique. IT is hidden away in offices as far away from people as possible and ITSM tools are introduced to avoid dealing with anyone directly (sorry, to effectively manage…zzz). All people want to know is who to contact and what’s happening. They hate ticket ping pong. IT processes are complex and convoluted usually obscured by mountains of paperwork and meetings. We get it, they don’t. The people who use your services are not ITIL experts.
Mine, mine, mine
IT departments often feel they own the ‘thing’ they support. It feels like products and services are selected based solely on IT preference and what’s easiest for you.
“systems are setup to meet ICT needs rather than academic needs.” – anonymous academic 2016
If someone says they need something, who are you to decide whether they do or not? Who are you to decide whether it’s worthwhile or not? You have become the gate keepers.
A noteworthy response on Twitter:
Until it goes wrong then its "ICT, your damn system isn't working" #ussc17— Drew Cook (@drew_cook) July 7, 2017
It’s ours when it breaks. Yes, it is, because YOU ARE THE PEOPLE PAID TO MAKE IT WORK AND KEEP IT WORKING. If we could all maintain our own IT infrastructure (a terrible idea) then we wouldn’t bother with an IT department. You are the experts in all the technical aspects of technology, how it integrates, how to install it, how it needs to be maintained, however, in my experience, IT departments know very little about how some technology is used or why and worse, they spend very little time finding out.
Computer says no
Not a lot to say here that you don’t already know. The people who use your services don’t understand the complexity behind what you do. They don’t know about service level agreements, security, integration, data management, change management etc. and you don’t do a very good job of explaining it.
When you say no you never explain why it’s a no.
Where innovation goes to die
Universities are under enormous pressure to offer students an ‘excellent’ experience and outcomes. Thanks to module evaluations, TEF and NSS staff are under increasing pressure to ‘perform’. Sadly, technology is seen as the magic bullet to solve every aspect of Higher Education and innovation is the way to do it. Innovation appears in every strategy. Innovative pedagogies, innovative research, innovative use of technology in education etc. Technology is your department. Expectations are rising and you’re the first in the firing line. “I wanted to innovate but IT said no”.
I’m not listening
A key part of communication is listening. You show people you care by listening and acknowledging them. You can’t do your job properly unless you get to know people. How can you say you understand people if you don’t talk to them? Do you know what people do? Do you understand the pressures on them? How can you prioritise something without understanding it first?
Empathy is key. If you employ people on your service desk who can’t empathise then you’re asking for trouble.
The best thing we can do is listen and not make assumptions about what is right or best. Neil Milliken
Francesca Spencer, a project manager at Leeds Beckett University, did a fantastic parallel session called ‘Technophobe testing – an experience of providing a service to those who fear, dislike, or avoid technology’. It was a fantastic demonstration of project management going wrong. The team created a brand new learning space with all the bells and whistles but the users of the room hated it. Why, because they didn’t speak to users to understand how people actually use a teaching space! They learnt their lesson. The presentation is available here.
What’s teaching got to do, got to do with it?
EVERYTHING. Otherwise, what the hell are we all doing here? I don’t think a University will survive when the students stop turning up and why do they come to University? To be taught, to learn and, if they put in the effort required, receive a degree. I have heard an IT employees say “we have nothing to do with teaching”. Do people use your services as part of teaching, as part of the administration of teaching and management of students? YES. Then you have everything to do with teaching. Any thoughts otherwise are ill-informed and ignorant.
You remember I asked you what you say when you’re asked what you do? THIS IS WHY. I have often had the feeling that IT people see themselves as IT professionals. On the whole, this is fair, you do IT one place it’s relatively similar everywhere but I see a distinction. The problem with IT people is they don;t see themselves as IT people in education. There is a subtle difference. If you see yourself as the latter you will understand your context and context makes a difference. IT in a business is different to IT in a University. The technology may be the same but the people, the drivers, the pressures are not.
People what a bunch of b*stards
People are messy, complicated, rude, impatient, and tiresome but people are the reason we’re here. They are not homogenous. They are real people with feelings and needs. They are not users or customers. They are people. Get to know them, you’ll be surprised what you’ll find out:
“corporately there is little feel for the academics’ problems…so no ICT member builds an empathy with the academic regarding the particular issue.” – anonymous academic 2016
“I don’t generally feel well supported, but the personal contact is good. It’s not that I want to bad mouth individuals but am happy to blame a faceless organisation, but systematically, it fails to support me.” – anonymous academic 2016
Our weapons against evil
|Come out of the basement.||Stop hiding from people. Be seen. Own the good, the bad and the ugly. People will respect you more.|
|Prioritise people skills.||Employ people with people skills. ICT skills can be learnt. Learning how to deal with people is much harder. Ensure a people skills ‘test’ is part of your recruitment process.|
|Support your Service Desk.||Service Desk is often the first to get the blame. Support them. Provide them with the information they need, if they don’t know, they don’t know. Thank them. Be grateful they bear the brunt of your disgruntled customers.|
|Reward and recognise people.||Find a way to recognise and reward those who go out of their way to provide good service. This will help develop the people first culture. It will become the norm.|
|Don’t sell tech as a solution.||I am guilty of this. So are tech companies. Don’t join in. Technology is not a solution, it can only be part of the solution. Don’t oversell what it can do. Everyone will be disappointed.|
|Support innovation.||Find a way. Have a team who deal solely with ‘new’ requests and ideas. Get the resources. Your University is full of evidence to back up what you need. Start using it. Create a process for pilots, for trying stuff out and then how those pilots are assessed and become production. A clear process will be beneficial to everyone.|
|Advocate not oppose.||Linked to above. Help people achieve, be their champion. You’ll find they will become your champion too. Facilitate and help. Don’t just say no.|
|Create a feedback loop.||Could be as simple as ‘you said, we did’. Show you are listening and acting on it. People will wait patiently as long as they know something is being done.|
|Drop the jargon.||Stop using phrases like customers. They’re people. Use their names. Don’t use your ITIL jargon either. Speak to people in a language they will understand.|
|Assume nothing.||There are lots of false assumptions out there. People don’t need training – they do. Students can all use technology – they can’t. Don’t fall for them. Don’t be guilty of promoting them. When you assume you fail.|
|Learn about people.||You can’t do a good job if you don’t understand the people you are here to help.|
|Be transparent.||Be honest. Show your workings. Explain things to people in a language they understand, expose your processes and limit the documentation barrier.|
Good ‘customer’ service is not the same as saying yes.
This thought occurred to me as I wrote this post. Often, we conflate good service with saying yes to everything. No’s are a necessary evil of our job. You can’t avoid saying no although, if you can find a way to say yes, you should. Good customer service, no let’s not use that phrase, let’s say treating people well is free. You can still treat people well when saying no or when a resolution is taking time. Be transparent about your decision-making process when saying no. Be clear from the outset what your process will be, what hoops you need to jump through, what you need from them, try to give a timescale and most importantly keep them updated especially when timescales move. When dealing with someone having an issue the same principal applies. They just want to know. They want to be considered. They want to be important to you.
So how’d it go down?
Well other than my having forgotten that I had used a custom font and having hideous slides it went OK. I forgot to say everything I wanted to but it was not a complete dumpster fire and I can live with that.
For the audience, I imagine it went down like a cup of hot sick or it was taken in the spirit it was intended. I’m not a highly paid consultant, I’m just a person sharing some thoughts. Take them or leave them. If a handful went away thinking about the way they treat people then we’re all winners.